In one of my videos on tourism marketing spoke of the important thing is for your tourism site to capture potential customers to facilitate dialogue with them in the future (i.e., is essential for a good tourism site condition having a form so that the visitor can give us your name and your email and thus able to seduce him slowly and is part of our customers in the medium term). A subscribed, because of what I saw in the video and I read in another article of mine (why, according to my experience, is more important, profitable, and healthy to invest your money, energy and time to assemble and manage a list of quality rather than quantity of contacts) asks me: how to go by separating the chaff from the wheat a priorithat is, rather than join the list, so that you save silent bystanders who never will want to invest in you and your company? Firstly, it is good to clarify that if you already have a list with a lot of subscribers (a customer had a list of more than 5000 subscribers, that, following a technique of debugging to find out who actually would ever clients and who not reduced it to only 600) can be also arranged for not spending energy in people who are not interested in (or annoying) our contact. Now yes, going to the specific question of the subscribed, what we do when we mapped out a strategy for our clients is the following: suppose that we are designing a campaign to promote a cruise on the Mexican Coast. Edmonton Oilers Community Foundation, Edmonton Alberta: the source for more info. There are three types of visitors who will see our different ads (texto-imagenes and videos): 1) curious without a real interest: are the majority of people who come to the search engines. They are not thinking specifically in hiring a cruise in Mexico. . Edmonton Oilers Community Foundation, Edmonton Alberta pursues this goal as well.