This corresponds to one-third of the German population aged 14 and above. A ZMG special evaluation of the current AGOF internet comes to this conclusion facts 2013-3rd lead medium newspaper in a fragmented media world the people are looking for guidance. That’s why more and more readers access online to their strong and reliable newspaper brands”, so Markus Ruppe, Managing Director of ZMG newspaper marketing company. These are ideal conditions for the publishers paid content models. The increasing range of digital confirms the newspaper as conductive medium. High youth reach young readers use the Internet offers the Newspapers.

Two-thirds (64.7%) of 14-29 year olds read online newspaper, in the age group of 30-49 year olds, it is half (50.8 percent). 40 Percent read newspaper messages total supply of newspapers reached more than 40 percent (41.1 percent) of Germans with its Web offerings. This corresponds to a range of 28.9 million unique users in the average month. The newspapers keep the strongest range offer in the Internet in its entirety before T-Online and eBay. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact person: ZMG newspaper marketing company Ulrike Sand spokeswoman Tel. 069/97 38 22-22 fax 069/97 38 22-51 E-Mail

The JIM study indicates a net total usage of newspapers by 50.1 per cent for the age group of 12-19 year olds and is cross-channel so that newspapers are an increase of 1.2 percentage points from 2010 to 2011. “Media brands have long since become newspapers just for the young target group media brand, which they use on many channels: print, online or mobile”, says Markus Ruppe, Managing Director of ZMG newspaper marketing company. At the same time, the core benefit is retained: newspapers place issues, stimulate discussion and uncover abuses. “They are also for digital natives” an essential pillar of our society. ” 1.6 million new unique users for the newspapers as a whole can the online offerings of the German daily newspapers in all age groups set to significantly, 1.6 million more unique users than the end of last year visited in the first quarter of 2012 the online offerings of the newspapers. A ZMG special evaluation comes to this conclusion regional newspapers reach the current AGOF internet facts 2012-03 currently 19.6 million Germans in the Internet, these are 27.9 per cent of the total population. Read national newspapers on the net 15.2 million and 14.8 million using the pages of buying newspapers.

Particularly intense use in addition to the young readers particularly well deserving the online offerings of the newspapers: so just under half (45.3 percent) of individuals with a household income of more than 2,500 euro controls the newspaper portals in the Internet regularly. The number of one of the newspaper brands in the Internet remains bild.de (13.75 million unique users) prior to welt.de (8.22 million) and sueddeutsche.de (6.32 million). The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.

Based on these findings problems and opportunities should be identified, to develop possible solutions. Owners and managers of corporate communication are cordially invited to the survey to take part. The survey is right on the home page of the company website (www.das-medienkombinat.de). All data are made anonymous of course fully raised. For more information contact Arne Werner,.

Erding/Vienna 22 September 2008: declining sales in the publishing industry, declining viewership, Internet ad blocker causing advertisers to interact more intensively through new media channels to inform. On the mobile content Numerous experts from the mobile and advertising industry day in Vienna show new and innovative solutions. “In the Panel, mobile marketing – trend, needs, experiences” be chaired by Roland Tauchner, Chairman Mobile Marketing Association Austria experts detailed requirements, enter trends and experiences on the subject of mobile marketing, particularly in the Austrian and Eastern European area. While Matthias Schodits – dealing area Manager Central Eastern Europe by YOC AG primarily with mobile Web and advertising, the main focus of the managing partners of the LOVO lifestyle service, Roland is Wilburn, on the location-based services in the next generation. Harald Winkelhofer, IQ mobile GmbH, and Michaela Rockenbauer, CASTROL AUSTRIA GmbH, present testimonials of mobile advertising campaign on the Austrian market. The afternoon is dominated by media usability of mobile phones and how user and non-user-generated content can contribute to the positive business results. So Peter Hofbauer represents in his lecture, how does a mobile-advertising ecosystem with added value and what can mobile phones 2010. The Managing Director of MATERNA GmbH AT, Thomas Tzschoppe, explains which content currently moves the diverse audiences.

What request provide mobile users and occupies what position the mobile content business on the Eastern European market. The trends, examples and experience with current studies and market figures presenting Christian Spath by mediasupport, Austrian brand company, will be supported. But above all he will highlight more the acceptance of mobile in Austria and Eastern Europe. In the final panel, various experts present the facets of mobile entertainment chaired by Wilfried Seywald, CEO of the press release AT that. Pure Geier, Managing Director of LAOLA1 entertainment, shares the experience TV with the participants in the mobile sector. As the mobile book publisher could see his future, hotter, Blackbetty, is explained by Jorg. Exciting the insights are likely to in the mobile social community world? Michael Novak, managing partner of seamee – the community of Menschen fur Menschen – platform, reported the possibility of the social networks and occupies which role in the mobile channel. The Congress ticket costs 348.00 EUR incl.