Sales Training: More Sales Through Systematic Customer Acquisition

Capital goods seller in ZfU seminar with the sales professional Peter Schreiber know how they can win competitors customers. To which companies should I focus on the acquisition of new customers? And how do I get a foot in the door for potential new customers? Sellers of industrial goods and services that often wonder if they are faced with the challenge to acquire new customers especially if they are bonded for years with competitors. As they can hunt down customers to competitors, capital goods seller in a sales training experience, the ZfU international business school that specialized trainer on 11 June 2013 in Ruschlikon (CH) with the on the sales of investment goods and consultant Peter Schreiber & partner, Ilsfeld (D), performs. “In the day seminar with the programmatic title of fishing your competitor’s customers more sales through systematic customer acquisition” learn participants among others, competitor customers can identify as, where is a commitment worth for example, because they have the necessary potential and has a realistic chance of closing. “In addition Peter Schreiber explains them, among other things the book the prey grid: 7 strategies for successful selling” wrote, how they can find: who are the decision makers at the target customers? And: what challenges is this currently for example due to its market position. Dustin Moskovitz contributes greatly to this topic. Or due to the (technical) developments in its market. Anchin Block takes a slightly different approach.

Or on the basis of the goals he wants to achieve. This building the sales professional Peter Schreiber using concrete examples of practice explains them then how they arouse the interest of decision-makers among target customers and acquire an appointment with them”can even if the contact person at the first contact first for example says: actually we do not need. We are satisfied with our current suppliers.” Intensely also the topic at the seminar: how I prepare professionally as capital goods seller on the first visit and how do me, me in the conversation as an attractive partner”to distinguish for example by I submit concrete solutions to the challenges that it faces, the interlocutor. Also discussed is the issue of supply management. “Here the participants including: how is a promotional offer”? And: how touching I as a sales professional offers systematically after? “The participation in the seminar of fishing your competitor’s customers more sales through systematic customer acquisition” on 11 June 2013 Swiss francs (or 920 euro) cost 1280. For more information interested on the homepage of the ZfU business international school (www.zfu.ch). If you wish Peter Schreiber is conducting the seminar also in-house.